I grew up in the west of Buenos Aires, and my first real ad account was a phone shop a few blocks from home. It sold used iPhones over WhatsApp and needed more people to start a conversation. Running it gave me the two habits I still bring to every account: judge efficiency by ratios, because the exchange rate changes every month and the ratio doesn't, and refresh the creative before the frequency forces the issue. Two years later it runs twelve times the conversations it did when I started.
Since October 2025 I have run paid social full-time at a US agency, across 32 accounts in home services, retail, restaurants, legal and financial services. That is where my weekly rhythm comes from: pacing on Monday, creative review midweek, and a monthly report the client can forward without editing. Before that, a year and a half buying media for a US lead-generation agency, and two years at a US performance agency. I finished a marketing degree at UADE in 2026 while doing all of the above, and it mostly taught me to read a spreadsheet faster than the person who built it.
White-label is how I work with agencies. You keep the client, the contract and the price. I keep the account healthy and send you a report with your logo on it. If you want a media buyer who will tell you when a month went badly, and exactly why, we will get along.
By the numbers
- 32Meta ad accounts managed today, US and Argentina.
- $320kmonthly Meta ad spend under management, August 2026.
- $3.5M+in Meta ad spend managed since October 2025.
- 12xmonthly WhatsApp sales chats on a retail account over 25 months. Read the case.
Industries
Experience
- 2025 · todayMedia buyer, US marketing agency
32 Meta accounts and about $320k a month in spend, across home services, retail, restaurants, legal and financial services. Pacing on Monday, creative review midweek, a monthly report the client can forward without editing.
- 2025Social media and marketing manager, PetsTEK
US pet-tech brand, remote, February to November. Paid campaigns on Meta, Google and TikTok Ads, plus the organic social side.
- 2024 · todayFreelance Meta Ads media buyer, Buenos Aires
Retail, real estate and hospitality accounts run end to end, from structure to the monthly report. The phone shop that does 12x the conversations is one of them.
- 2023 · 2025Media buyer, Athyna
Placed full-time with LeadSmith, a US lead-generation agency. Paid social for US clients on US hours, where my current playbook took shape.
- 2021 · 2023Internet marketing consultant, Rise Interactive
Two years on client accounts at a US performance marketing agency, hybrid from Buenos Aires.
- 2020 · 2021Founder, LM Group
A small social media agency for e-commerce brands and founders: Instagram and Facebook ads, branding, a performance report every week.
Credentials
- Marketing bachelor's degree, UADELicenciatura en Marketing · 2026
- Growth Marketing, CoderhouseCertificate · 2023
- Community Management & Social Media, CoderhouseCertificate · 2021
He helped us build a business from scratch and grow sustainably over time. He has also been a great leader and a very optimistic person who is easy to work with.
How I work
- Broad first. Geo, age and a clean funnel beat interest stacks on almost every account I have touched. I narrow only with a reason.
- Three creatives minimum per ad set, and a new batch briefed before the current winner crosses 3x frequency, not after.
- CPM before creative. When cost per result moves, I check what an impression costs before I blame the message. In August 2026 that was the difference between "pause the video" and "pause three images".
- Same four numbers every month. Spend, results, cost per result, frequency. What worked, what did not, what changes next.
Talk to me
$350 per account, per month, fixed. Email is fastest, I reply within the day on US Eastern hours.